In many software/technology companies, the tides have turned and now the demand for research outpaces supply. Time-strapped teams have to do more research with “less” and large, rapidly-growing research teams have increasing need for operational support and efficiency. This environment has contributed to the rise of two key trends that I explored in this generative research project:
+ Democratization of research, this notion that not only card-carrying researchers can conduct research, but also their cross-functional teammates
+ Research Operations and the out-sourcing of certain research tasks to a dedicated team or person ​